… a weird and wonderful problem. But a problem nevertheless:
just too damn loyal!
Most years, Mindcamp Canada has a very high rate of returning alumni. Year after year, 2/3 of us are returnees. Only 1/3 are first-timers.
We don’t know of any other creativity conference with anywhere near that ratio. More typically, it’s flipped—2/3 newbies and 1/3 veterans (often presenters).
Why is that a problem?
Our 67% return rate is great! Amazingly great… Until it isn’t.
Because too much loyalty creates two big downsides:
Downside 1: Newcomers often feel they’ve hit a wall of people who are already old friends. Even with our newbee program, newcomers can feel ‘outside’. That can have a negative effect on their whole experience. We don’t want that.
Downside 2: Not enough new blood. If the same people come back year over year, eventually we’ll die out. Literally. We don’t like the idea of circling that drain. You know how great Mindcamp is. It’s why you keep coming back. Wouldn’t it be a shame to fall victim to our own success?
It gets worse…
How could it be worse? So far, this year’s ratio is not 67:33. It’s 73:27. That’s right—a full 73% of us are returning Mindcampers. Only about 1/4 are new.
That makes Downsides 1 and 2 even more perilous.
What to do?
The Mindcamp Faeries put our little heads together to figure out how we might continue to delight alums, and encourage new blood as well (imagine that, we applied some creative problem solving).
We came up with something super simple that we think might work. We call it…
Every returning Mindcamper persuasive enough to get a new Mindcamper to come this year will earn a $50 voucher towards next year’s registration. (If you’ve already brought a newcomer this year, you qualify too).
That’s not all. Every new Mindcamper this year (those already registered plus those you persuade to come) qualifies for a draw for 50% reduction to Mindcamp 2019.
That’s the plan. It’s simple. And we’d love you to participate.
Just kidding. We love your loyalty. It makes our wings quiver. But we really do need to spread the joy, don’t you think?