A Taste of Mindcamp (The Nose Knows)

Tim HursonRandom

One of a series of posts profiling some of the 100+ hours of Mindcamp programs you can take this summer. For more on this and other programs, go to: Mindcamp Sessions.


© nikkiphoto / 123RF Stock Photo

Ready to move beyond the tried and (usually, but not always) true “think it, write it, post it up” formula? Then this is for you.

We’ll explore an under-utilized, but astonishingly powerful sense: smell. By engaging the “oldest sense” we can unlock surprising thinking and kickstart ideation in provocative ways. We are debuting a shiny new prototype of Idea Farm’s Scentstorming kit. It really is the third third of ideation. Join us for a sensory adventure and catalyze creative conversations via forced connections.

The Skinny: 3 things you will get from this session

  • Learn about the mind-boggling world of smell
  • Experience using the Scentstorming kit to generate ideas
  • Dip your toe (or nose) into a bit of neuroscience

Founder of Idea Farm, Tamara Christensen is a passionate facilitator, trainer, speaker, and author. She works with both small not-for-profits and global Fortune 100s, including Honeywell and 3M. In addition to doctoral studies in teaching creativity, she holds an MSD in Design Thinking. She presents around the globe at CPSI, CREA, and Mindcamp, and has been described as a whirling dervish with a sharpie. Her book, F-ing Innovation: Why innovation is hard and what to do about it is available on Amazon.

Vince Malouf is a design strategist with more than ten years of experience in marketing, design, product management, and UI/UX. He is passionate about experience and environment design, and is always looking for new ways to connect people and ideas. He is also an avid smell-enthusiast. For proof check out his blog SMELL DORADO. Vince holds degrees from Rice University and Arizona State University.