A Taste of Mindcamp (Creative Rx)

Tim HursonRandom

One of a series of posts profiling some of the 100+ hours of Mindcamp programs you can take this summer. For more on this and other programs, go to: Mindcamp Sessions.

Dr. Diagnosis

Asking the ‘right’ questions to get to the ‘real’ right answer!

© cooldesign / 123RF Stock Photo

The best treatment always starts with the right diagnosis. So often, the questions we ask (or don’t) and, more importantly, how we ask them, can hinder creativity by leading us towards a biased solution.

In this workshop, you will learn how to become a Doctor of Diagnosis. We’ll explore what makes a good question. We’ll get everyone comfortable with the idea of taking a little more time to roll around in the problem, and we will share the principle and power of Optimistic Questioning.

You’ll walk away with a set of great tools to use in initial meetings with clients to unlock the right challenge and set you on the path to creating the right ideas.

The Skinny: 3 things you will get from this session

  • How to conduct a non-threatening diagnostic analysis
  • The principles of Optimistic Questioning
  • Practical experience in asking useful questions that produce creative results

Victoria Finn innovates, inspires, and creates for Disney and beyond, leading work to solve creative challenges across the Disney Company, especially for the Creative and Destinations marketing teams. She leads Disney’s internal and external partners through creative processes that generate strategic, consumer-centric, breakthrough ideas that motivate consumers to vacation with Disney. Says, Victoria, “Oh, and I have a LOT of fun along the way.”