Focus on: Paolo Sbuttoni
Novi Ligure, Italy
Paolo is a creativity and innovation consultant, partner of Eventi Creativi, a consulting firm based in Milan, Italy. He has worked for more than 25 years in advertising as a copywriter and creative director.
He is founder and Vice-President of CREA Italia, the organization that sponsors CREA. He is leader and presenter at the Creative Problem Solving Institute, Buffalo NY, and he also presented at Mindcamp (Toronto), Colloques Crea Université (Paris), European Association of Creativity and Innovation, and at ISPIM Conference in Dublin. He is Certified FourSight Advanced Trainer.
He has been focused in developing techniques in innovative thinking, leadership and creative climate for organizations. For 10 years he has also taught Theory and Techniques of Advertising at the IULM University in Milan, Italy. Last but not least, he is also a proud tenor in the Italian Choir Panatero and performed Classical Masterpieces and Opera Themes.
His headline: “I’m crazy about listening: you can learn so much when your mouth is shut.”
Paolo Sbuttoni has presented:
- WWJaJD? What Would Joe and Jeanne Do? (2017)
- Trading Tools: Everybody knows something (2015)
- Creativity Unbuttoned: How to Use the Englitalian Language in Creativity (2009)