One of a series of posts profiling some of the 100+ hours of Mindcamp programs you can take this summer. For more on this and other programs, go to: Mindcamp Sessions.
Normals, Deeps and Weirds. Oh My!
You’ve spend a tremendous amount of time clarifying your “How Might We” question. Now you want to jump to the BIG IDEA.
But wait! You need data to ensure you hit your consumer target. What to do? You have some clues from your usual sources — but so does your competition. What about the clues you can’t access that easily? How do you build in clear, concise human truths that will propel your idea from good to great? Ahead of the competition!
In this session, we’ll look at exploring clues just waiting to be found. In addition to learning the critical creative behaviors of intuition and curiosity, we’ll deep dive to find key clues from consumers who have a normal relationship to your challenge, a deep relationship to your challenge, and most rewarding a weird connection to your challenge in order to develop hunches and insights — and open a world of rewarding opportunities!
The Skinny: 3 things you will get from this session
- Critical understanding of the types of un-interpreted data around you
- How to segment interview subjects into three key categories
- Develop a concise selection of insights and opportunities to springboard to ideation
Jay Aquilanti, a dual US-Canadian practitioner in creative problem solving, leads a bi-coastal team of Innovation Catalysts for Yellow Shoes, Disney Parks’ in-house creative content group. A 20+-year Disney cast member, he actively takes part in the creativity community, having presented at Mindcamp, CPSI and CREA. Jay lives in Orange County CA with his three daughters, and along with his partner, Tony and his three boys, it’s a Brady Bunch kind of adventure! Attending Mindcamp for the first time was such a transformative experience, it REMAINS his all-time favorite gathering of the creative community!