2018 Session Description

Branding Boot Camp
Bigger, better branding

For adults • 90 minutes
Category: Pre-Mindcamp
Tuesday 9:30am • The George, Room B
Time and location subject to change (what isn’t?)

Your clients have options, and lots of them. There are plenty of other companies, products or services out there that do what you do. Budgets are tight and they need to make their money work harder.

But you shouldn’t have to. It’s easier than you think to provide more value and help your business stand out against the competition. Give your brand’s value proposition a boost. This fun and interactive session will generate bigger, better ideas for your business. Together, we will explore creative ideas to enhance your brand experience in ways that you’ve never thought of before.

The Skinny: 3 things you will do in this session

  • Get Clear about your brand value to differentiate your business in the market
  • Get Creative to engage your ideal customer in a better brand experience
  • Get Clients by building trust and loyalty with brand integrity

Copyright: everydayplus / 123RF Stock Photo

Janet Rouss
Toronto, ON

As a Creative Director at some of Toronto’s top advertising agencies, Janet created advertising campaigns for global brands like Coca-Cola, Heineken, Nestlé, Unilever and more.

She now brings her creative expertise to innovative business leaders who are looking for ways to stand out from their competition. Janet helps them build more profitable products and better brand experiences to increase their value proposition and boost the bottom line.

Janet is an international speaker, creativity facilitator, certified trainer, strategic thinker, graphic designer and copywriter, and the author of the #1 bestselling book in Business Travel, Courage Freedom Happiness – Life Hacks from a Digital Nomad.

This is Janet’s first year presenting at Mindcamp.

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