2018 Presenter

Edouard Le Marechal

Edouard Le Marechal lives in Paris, France and is presenting:

Edouard Le Marechal is an expert in innovation and strategic foresight. He has been facilitating breakthrough innovation and intrapreneurship for about 15 years for start-ups and companies such as: Accenture, AXA, Bouygues, BNPParibas, EDF, La Redoute, Orange, Peugeot, Virbac, etc.

He has developed a range of innovation and transformation tools based on qualitative research, strategic foresight and creativity techniques, related to breakthrough business models, systemic co-creation, long-term visioning, consumer insights, change management, intrapreneurship, digital transformation.

Edouard launched the Butterfly Process© in 2016 as an alternative methodology for innovation, based on systems thinking, non-measurable value in business models, and chaos theory.

Edouard graduated from ESSEC Business School (Paris), with a specialization in innovation strategies. He is President of Crea-France, the French association promoting Creativity in Corporations.

In the past, Edouard has presented:


  • Third Party Time! How to engage your stakeholders for an innovation no one wants to hear about (2017)

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