Focus on: Kareth Middlemass
Kareth Middlemass is passionate about all things food. She’s been in the food industry for over 20 years working for Unilever, Nestlé and now Loblaw Companies Limited, Canada’s largest food and drug retailer. She is the Corporate Brands Innovation Director and member of the Loblaw Food Trends Council, alongside food industry thought leaders from across Canada. She is responsible for identifying emerging category and consumer trends and developing their branded product innovation growth platforms and strategy. Loblaw announced its intent to launch plant-based vegan products at a Future of Food summit in May – calling out just one of Kareth’s many initiatives to meet Canadian consumers’ emerging food needs.
Kareth brings clarity to the fuzzy front end of innovation by designing best-in-class process, tools and training leveraging CPS. She is passionate about creativity, building curious teams and designing innovative new products to delight consumers – sometimes before they even know they want or need them!
Kareth Middlemass has presented:
- Tour the Future of Food (2018)